To put our 25-year guarantee on our kitchens to the test
We put people’s relationships to the test, with a 25-hour Kitchen Cook-off which turned up the heat with spicy challenges and games.
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47% Increase
in sales over a normal
25-hour period -
64% Increase
in store visits over a normal 25-hour period
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12% Increase
In online searches for ikea year-on-year
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25 Hours
The longest an IKEA store has ever been open to customers
Introducing the IKEA 25 Hour Kitchen Cook-Off. A 25 hour marathon of grueling challenges in the kitchen that were designed to push the strongest relationships and our kitchens to the limit. The last couple standing would take home their dream IKEA kitchen.
More than just culinary tests, the challenges tested the key attributes of any strong relationship like teamwork, patience and trust. All the while, putting our kitchens to the test. After 25 hours of punishing kitchen challenges, our winners took home their dream kitchens while proving that their relationships and our kitchens were built to last.
Besides being the longest an IKEA store has ever stayed open, the campaign dished up some tasty results. sales increased by 47% and drove in 64% more store visitors. There was a 10% increase in Facebook fans to 480,000, and 180,000 new stories were generated. The contest microsite saw a surge of over 150,000 visitors and 450,000 page views. Online searches for IKEA kitchens increased by 12% as compared to the previous year’s campaign.
