Fanzeal needed help to host Singapore’s first ever official Valorant event…
To not only conceptualize the event, but to sign the teams and spearhead the pitch for the Riot OFF//SEASON RPF.
Much more than just advertising.
This was not an advertising brief. It was a full-on esports event brief that went far beyond traditional advertising. It included connecting with and convincing 8 of the best teams in the world to come to Singapore, and preparing and presenting a package that would win the rights to host an off//season event in Singapore (part of Riot’s official calendar). And on top of that? Drive the creative behind the event.
Below is a look at some of the assets created as part of the event.
Fanzeal Vision Product Development
Beyond the event, we also assisted in conceptualized a product that we knew would be a massive hit for fans. Taking into account our understanding of the Valorant Fanbase and their ever-present complaints about a lack of replays and control over the watching experience, we created Fanzeal Vision.
A first-of-its’ kind product for Valorant that would allow fans to toggle between any players’ pov throughout the match. This feature alone generated massive excitement among fans.
