Over the last 20+ years as a creative and strategist, many things have changed around me. The mediums, the tech, the audience. But I believe this job stays pretty simple if we focus on what doesn’t change.

I’ve always seen it that my job is to connect brands to people and culture by telling great stories. Whether that is told through a print ad or film, through the use of innovative tech or a brand experience, the job is the same.

I’m obsessed with looking for stories to tell. Which explains why I dive deep into culture, trends, and tech as if I’m still a child. It also probably explains why I’ve been a jazz musician, a children’s book writer, an ice hockey coach, an owner of an esports team…and of course, a creative director.

My hunt for great stories has taken me from Toronto to Singapore, and now to Tokyo. Where I can’t wait to unearth what’s next.

20年以上、クリエイティブとストラテジストとして働いています。 トロント、シンガポールに住んで、今は東京にいます。 ジャズミュージシャン、絵本作家、アイスホッケーのコーチ、eスポーツチームのオーナー、そしてクリエイティブディレクター。 いつも新しいストーリーを探しています。 東京で何が見つかるか、楽しみです。