The internet was full of people pretending to provide certainty in an uncertain future
We partnered with Meta to create an AI-driven experience that would generate an almost infinite number of visions of the future - over 6,000,000 in fact. Just enough to prove everyone in Singapore could have their own.
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40%
Decrease in cost per lead
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70%
Increase in those considering HSBC to grow their wealth.
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Highest-ever
Scores for brand uniqueness and innovation
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6,000,000
Unique futures created
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Awarded
At the Singapore Effies
About the idea
HSBC Futureverse – an experience-led campaign that immerses our audience in millions of versions of possible futures, showing how unpredictable our future can be and how HSBC can help them keep find wealth growth opportunities, no matter what the future looks like. This approach breaks the category norm of traditional advertising and content, demonstrating the progressive and innovative spirit of HSBC, and how it is at the forefront of opening new wealth opportunities now and in the future.
Having experienced the uncertainties during Covid, investors in the region are looking for new, and more diverse ways – alternative products, sustainable investments, cryptocurrency, etc – to future-proof their wealth. Combined with the increased competition from other international banks and new wealth techs, HSBC is increasingly being associated with ‘traditional wealth’ and losing relevance and its inspiring image in this ‘new world of wealth’.
With many financial ‘fads’ emerged, investors are confused about how to approach wealth in a future full of uncertainty.
We found an opportunity to showcase how HSBC is uniquely positioned to be that trusted partner who has the global and future-looking perspective, expertise, and experience to help identify opportunities to grow wealth in a future full of uncertainty.
