To help Singtel fibre own unbreakable connections
We told a love story about the moments in-between every Goodbye and Hello.
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2,000,000 views
on youtube. Singtel’s most viewed ad
ever at the time. -
4,000 shares
an unheard of number of positive engagement and advocacy for a brand that was often hated.
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2x Increase
in high-tier plan takeup of Singtel Fibre
This is the modern day love story of John and Emily. Find out what happened in-between their goodbye and hello. Will their connection go the distance? Directed by critically acclaimed Singaporean film maker, Boo Junfeng.
The digital campaign sought to demonstrate the reliability and speed of Singtel's Home Fibre network through a series of films, website and print ads. With more than 2 million views on social media and 4,000 shares on Facebook alone, this is Singtel's most popular film to date.
On the website is where the 'in between' stories truly come alive, here we see their relationship divided into multiple milestones which are content spin offs from the main film. We go on a tour in Emily's new apartment in New York, get acquainted with Emily's new pet kitten, sing along with John etc
We also integrated relevant information about Singtel Fibre offerings which makes the connection between this couple possible.
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Interactive website showed both sides of their story.
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Newspaper and OOH looked more like a movie poster than a print ad.
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Fans on social media who usually complain about Singtel's service, were smitten by the ad.
