Gurmit Singh is perhaps Singapore's most iconic comedian. But to sell a product as serious as OCBC Life Goals, we decided to show the Gurmit Singapore didn't know. We had to find the common ground between this uncommon man and the everyday Singaporean. And what we found is that no matter who you are, from what walk of life, we all face the same Singaporean struggle.

 This is a country that trains us all to strive for a perfect life - but the truth is no one's journey is going to be perfect. Which is why we believe there's no sense planning your finances as if your life will be perfect. This campaign for OCBC Bank encourages Singaporeans to plan their Life Goals with imperfect journeys in mind.